Even the most popular Bradenton Beach vacation rentals have to deal with keeping those occupancy rates up all year round. While you’ll make most of your money during peak season, you don’t want the property sitting empty the rest of the year. Fortunately, there are ways to attract bookings all year. Here are some tips to help you draw in guests all year to your Bradenton Beach vacation home rentals.
Anna Maria Island Real Estate Market Watch
As of July 2024, the average number of days to sell a home in Bradenton Beach was 18. However, the AMI real estate market is always changing. Contact Billi Gartman for help buying and selling homes on Anna Maria Island.
4 Tips On Increasing Occupancy in Your Bradenton Beach Vacation Rentals
1. Price Your Bradenton Beach Vacation Rental Right
When pricing during the off-season, you want to be flexible. You can’t expect to get peak-season rates all year. Tweaking your rates can help you attract guests while still turning a profit. You could compare your rates to those of nearby competitors to understand what you can charge. There are also analytics tools that can help you set prices appropriate for off-season travelers.
2. Act Promptly and Adapt To The Latest Technology
A quick response can often differ between getting a booking and the guest going elsewhere. Tools that let you save responses or send automated texts can speed things up. Hence, you can focus more on increasing your occupancy and revenue. This way, you can keep the communication professional and your guests happy.
3. Work on Your Listing
To attract guests during the off-season to your Bradenton Beach vacation rental, it’s important to refresh your listings and marketing to match the season’s vibe. Ditch the “bright summer villa” pitch and go for a “cozy hideaway” with a warm fireplace. Make sure to tweak your descriptions to include local events. You can also team up with local workshops to attract a wider crowd during those quieter months.
4. Social Media Magic
Want to strengthen your marketing game? Dive into social media. Use Facebook ads and Instagram stories to get the word out, and remember the power of good ol’ word-of-mouth! Make sure your guests have an excellent experience so they’ll spread the word about your rental.
Boosting those occupancy numbers means offering unique experiences, fine-tuning your pricing, and getting creative with your marketing. Focusing on these things ensures your property stays a go-to spot, no matter the time of year.
Contact the Anna Maria Life Team to learn more about Bradenton Beach vacation rentals and real estate! We are your local experts in AMI!
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